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Recorded classes, practical assignments, and resources. Register and start learning without an application or approval.
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SPAA · Self-paced learning and live cohort updates

Strategic Planning for Action and Accountability (SPAA) is a comprehensive planning framework designed to help mission-driven organizations become more focused, effective, and sustainable.
Developed specifically for non-profits, charities, advocacy organizations, and other groups working to create positive social change, SPAA provides a practical roadmap for turning vision into action and action into impact.
Whether your organization is new and finding its footing or established and seeking greater clarity and effectiveness, SPAA will guide you through the essential components of strategic planning. Participants explore mission, vision, values, change theory, program design, evaluation, fundraising, marketing, leadership, and organizational sustainability, while developing a strategic plan tailored to their unique goals and circumstances.
Through a combination of lectures, practical assignments, tools, and guided reflection, participants leave with more than just a strategic plan. They gain a deeper understanding of how change happens, how organizations create meaningful impact, and how to build an organization that is focused, resilient, and prepared for the future.
At its heart, SPAA is about helping organizations align their actions with their values, strengthen their capacity, and increase their ability to create lasting change.
Recorded classes, practical assignments, and resources. Register and start learning without an application or approval.
Explore self-pacedA live cohort may run in 2027. Sign up for updates when plans are confirmed.
Get cohort updatesThe self-paced course includes 12 core classes, a bonus CRM session, practical assignments, and resources. Work through them on your own schedule.
2026 live format: 12 sessions (90 minutes each), with practical assignments and office hours between sessions. View the 2026 cohort recordings.
Generously funded by The Greenbaum Foundation and Karuna Foundation.

SPAA creator & lead instructor
Dr. Krista Hiddema is a social scientist, educator, non-profit leader, and strategic advisor with more than thirty years of experience spanning the corporate, legal, philanthropic, academic, and nonprofit sectors.
She is also the creator and lead instructor of Strategic Planning for Action and Accountability (SPAA), a comprehensive planning framework designed to help organizations become more focused, effective, and sustainable.
More about Krista
AI & practical tools
Kyle helps non-profit teams use AI and build practical systems that support their work. His approach draws on 13 years of hands-on experience at Edgar’s Mission, a farmed animal sanctuary in Australia.
His work includes AI Impact Hub (opens in a new tab), Because of You (opens in a new tab), and Rehomed (opens in a new tab)—projects that bring together his experience in technology and the non-profit sector.
Explore Kyle’s workA live cohort may run in 2027. Dates and registration details are not confirmed.
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