About Krista

Dr. Krista Hiddema is a social scientist, educator, nonprofit leader, and consultant with more than thirty years of experience spanning the corporate, legal, philanthropic, academic, and nonprofit sectors.

Her work is grounded in a lifelong commitment to justice, compassion, and social change. As an ecofeminist scholar and advocate, Krista believes that many forms of oppression are interconnected and that meaningful solutions require us to consider the wellbeing of people, animals, and the natural world together.

Krista is the founder of For The Greater Good, where she provides consulting, teaching, and strategic support to mission-driven organizations. Her areas of expertise include strategic planning, governance, organizational development, leadership, human resources, and social change. She is also the creator and lead instructor of Strategic Planning for Action and Accountability (SPAA), a comprehensive planning framework designed to help organizations become more focused, effective, and sustainable.

Previously, Krista served as Chief Philanthropy Officer for The Karuna Foundation, where she led grant-making initiatives supporting advocacy, systems change, and organizational effectiveness. Through this work, she reviewed hundreds of organizations, strategic plans, funding proposals, and theories of change, gaining a unique perspective on what helps organizations create meaningful and lasting impact.

Prior to her work in philanthropy, Krista held senior leadership positions in both the corporate and nonprofit sectors. She served as Vice President of Human Resources for a global software company and spent more than a decade as a partner in a Canadian employment law and human resources consulting firm. These experiences provided a strong foundation in leadership, governance, organizational systems, and people management.

Krista is also well known for her work within the animal protection movement. During her time in executive leadership with international animal advocacy organizations, she helped oversee undercover investigations into factory farms and slaughterhouses, bringing public attention to practices hidden from view and contributing to significant media coverage and policy discussions.

She holds a Doctorate in Social Sciences from Royal Roads University and serves as an Adjunct Professor at the university. In addition, she is a frequent guest lecturer, conference speaker, mentor, and contributor to academic and nonprofit initiatives throughout Canada, the United States, and Europe.

Through all of her work, Krista remains committed to helping organizations align their values with their actions, strengthen their capacity, and increase their ability to create lasting positive change.