For The
Greater Good.

Dr. Krista Hiddema helps non-profit organizations build caring workplace cultures and develop strategies that turn their purpose into meaningful change.

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Krista playing with her Great Dane, from her current homepage

Courses for a kinder world.

You bring the care. These courses help you put that care into practice.

Illustration of a planning notebook and a growing branch

SPAA

Self-paced & Live cohort courses

Strategic Planning for Action and Accountability. Build a practical plan for your organization.

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SPAA for Sanctuary

A course for sanctuaries

Practical planning to support your sanctuary, your team, and the animals in your care.

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Board Governance

Free practice and reflection workbook

Explore the Care-Based Model of Board Governance™ and help your board lead with care.

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In their words.

More testimonials

Dr. Hiddema has an exceptional ability to break down complex ideas into clear, engaging, and highly actionable insights.

Varun Virlan

Krista has a unique gift for presenting complex topics in a clear, structured, and inspiring way.

Morgan JanowiczPartnership Coordinator, Green REV Institute

As a first time Co-Founder and Executive Director of a very young non-profit organization, I am deeply grateful for having the opportunity to participate in SPAA.

Madeline KrasnoExecutive Director, Justify

Krista holding her Great Dane Ginger, from her current homepage

One of Krista’s cats sitting in a sunny window — A little of home.

A life rooted
in care.

Dr. Krista Hiddema is a social scientist, educator, non-profit leader, and strategic advisor with more than thirty years of experience spanning the corporate, legal, philanthropic, academic, and non-profit sectors.

Meet Krista